Where tradition and innovation come together
With over 50 years of experience, the Bartels family has become a trusted name in the equestrian world. Since the 1970s, Joep Bartels has gained international recognition through his publications and events with BCM. Since 2001, Gijs Bartels has continued this legacy through Bartels Media & Events, developing innovative projects that showcase the equestrian sport in all its facets.

From youth to top sport
Our activities are organised into three clusters: Top Sport & Prestige (high-end international projects), Leisure & Business (knowledge, lifestyle and entrepreneurship) and Youth & Entertainment (youth events within and beyond the equestrian domain). Across these clusters, we pursue targeted growth through new initiatives and strategic partnerships.

Events & publications
What began as small-scale projects at our homebase, Culitsrode Estate, has grown into leading public events such as Horse Event Pro, Horse Event Youth and Horse Event Superstars. In addition, Gijs Bartels has served as a board member of The Dutch Masters – Indoor Brabant since 2016. As a publisher, we produce the international yearbook L’Année Hippique and the trade magazine De Hippische Ondernemer, both authoritative titles offering knowledge and inspiration.

Shaping the future together
Bartels Media & Events stands for professionalism, creativity and a deep passion for the equestrian sport. Discover the opportunities and join us in shaping the future of the industry.