A social media revolution for horse lovers launches in 2024, the first complete social app for the equestrian world: Proudhorses. It is a community app that allows people to visit your virtual stable and get to know your horses. Users create personal profiles and add their own horses. It is becoming increasingly difficult to reach the right audience for your equestrian brand, product or service on the most popular social media channels. Advertising on Facebook, TikTok or Instagram, for example, is an increasingly difficult and expensive process where a large group is presented with less relevant information. By creating personal profiles, Proudhorses gathers a lot of interesting information about its target audience. This allows businesses to target a specific group of horse lovers.